Mitsui Ventures 三井ベンチャーズ(MVC、MCVP) ベンチャーキャピタル ベンチャー 三井物産 起業

NEWS 2008

[06/23/2008]

RGB Networks Demonstrates Advanced On–Demand
and Advertising Solutions at Cable-Tec Expo

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PHILADELPHIA, PA, June 23, 2008— At its booth (#2327) at this week’s Cable-Tec Expo, RGB Networks, the leader in network video processing, will demonstrate applications of its products that address the two biggest issues facing cable operators today – how to maximize available bandwidth to enable the delivery of more high definition (HD) and video-on-demand (VOD) services and how to generate new revenue through zoned and targeted advertising to help offset the cost of network expansions.

RGB’s primary product demonstrations at Cable-Tec include:

• RGB’s Dynamic Bandwidth Manager (DBM) enabling the delivery of 50 percent more VOD programs per 6 MHz channel without requiring additional bandwidth. The DBM is the only real-time solution for dynamically reducing the bandwidth requirements of VOD streams without impacting picture quality or requiring any complicated pre-processing. In the demonstration, the DBM will seamlessly interoperate with related components of a complete VOD solution, including leading VOD servers and QAM modulators from multiple vendors.
• The delivery of three high definition (HD) programs – not the usual two – in a single 6 MHz channel while maintaining optimal picture quality. In this demonstration, the proven transrating capability of the Broadcast Network Processor (BNP) is being used to reduce the bandwidth requirement of each HD program without affecting picture quality. This enables cable operators to deliver up to 50 percent more HD programming without increasing bandwidth while ensuring a high quality viewing experience for subscribers.
• How operators can double their revenue opportunity through the use of digital overlays. By overlaying text, graphics and motion video on local and national ads, as well as other programming, operators can reduce ad production costs and potentially double ad avails.
• A joint demonstration with ActiveVideo Networks showing an interactive advertising application in which programmers can insert graphic elements into linear channels that prompt viewers to switch directly to an ActiveVideo™ Channel or advertising showcase. This demonstration combines the graphical overlay capabilities of RGB’s BNP with ActiveVideo’s advanced interactive applications.

“Cable operators have been doing a tremendous job advancing their networks to offer increasingly personalized programming and advertising services that are delivered on-demand,” said Ramin Farassat, Vice President of Product Marketing for RGB. “The people most responsible for this evolving revolution are the attendees here at Cable-Tec, which makes it the perfect venue to demonstrate our advanced solutions to the industry.”

About RGB’s Products

RGB Networks offers a comprehensive suite of digital video networking products built on its unique Video Intelligence Architecture™ (VIA) which enable an unprecedented number of digital video streams to be processed in a small form factor of 1 rack unit (1RU). This exceptional stream processing density – combined with transrating, statistical remultiplexing, digital overlay, digital program insertion (DPI), modulation and digital-to-analog decoding capabilities – enables RGB’s products to dramatically reduce the cost and complexity of delivering increasingly targeted, personalized and on-demand video services.

RGB’s product line includes the BNP for targeted digital ad insertion, transrating and grooming; the Dynamic Bandwidth Manager (DBM), which enables up to 50 percent more VOD content to be delivered without increasing bandwidth; the Universal Scalable Modulator (USM), the industry’s highest-density edge QAM; the MMC, for high density ASI-to-GigE conversion; and the SEP for edge decoding and analog modulation to implement digital simulcast architectures.

About RGB Networks

RGB Networks delivers extremely high-density, flexible video processing solutions that enable video service providers to deliver highly targeted and personalized video content at considerably lower costs than conventional solutions. Based on its unique Video Intelligence Architecture (VIA), RGB’s VIA product family simplifies management and delivers scalable, multi-function capability in a single, programmable platform, allowing video service providers to leverage existing infrastructure, while building an advanced foundation to meet the needs of the rapidly growing market for personalized video services.

For more information about RGB Networks and its unique video processing solutions, please visit www.rgbnetworks.com.

Contact:

John Giddings
Mobility Public Relations
Tel: +1 650 245-2782
jgiddings@mobilitypr.com